新华解码丨化妆品产业迎高质量发展意见，将如何激发万亿化妆品市场新活力？

Core Viewpoint - The National Medical Products Administration (NMPA) has released a set of opinions aimed at reforming the cosmetics regulatory framework to promote high-quality development in the industry, which is expected to invigorate the trillion-yuan cosmetics market in China [1] Group 1: Regulatory Reforms - The opinions propose a comprehensive reform of the cosmetics regulatory system over the next 5 to 10 years, including 24 reform suggestions and 48 specific measures to enhance product innovation, regulatory optimization, and industry empowerment [1] - A new review channel for innovative efficacy cosmetics will be established, allowing for immediate review upon submission, which aims to reduce the high trial-and-error costs previously faced by companies [3] Group 2: Market Expansion - The introduction of a policy allowing international cosmetics to launch in China without the need for prior sales license documentation is expected to accelerate the entry of new products into the market, thereby enhancing consumer access to global innovations [4] - The domestic cosmetics market is projected to exceed 1 trillion yuan in transaction value by 2024, with domestic brands holding a market share of 55.2% [1] Group 3: Targeting Demographic Needs - The opinions emphasize the importance of developing cosmetics tailored for the aging population, encouraging companies to focus on research related to skin aging and to expedite the registration and market entry of products designed for older consumers [5][6] - The growing demand from the elderly demographic is recognized as a significant opportunity for innovation within the cosmetics industry [6] Group 4: Digital Transformation - The NMPA plans to implement electronic labeling for cosmetics, enhancing the clarity and accessibility of product information for consumers, which aligns with the digital transformation of regulatory practices [7] - The initiative aims to streamline the registration process and reduce the burden on companies by optimizing the requirements for registration and documentation [7]