独家|盒马前CEO侯毅创业“派特鲜生”大规模闭店后，将推新品牌“宠天天”自救

Core Insights - The pet fresh food brand "Pet Fresh" founded by Hou Yi, the former CEO of Hema, is experiencing a large-scale closure of its stores, with 7 out of 18 locations reported as "suspended" or "closed" [1][1][1] - In response to the closures, "Pet Fresh" is set to launch a new online brand called "Pet Tian Tian," which will operate through mini-programs and e-commerce platforms, expected to launch by the end of the month [1][1][1] Company Developments - "Pet Fresh" has confirmed the closure of several stores but has not provided details on whether all locations will close or if online operations will continue [1][1] - The new brand "Pet Tian Tian" is confirmed to be under the "Pet Fresh" umbrella, although specific plans and details have not been disclosed [1][1][1] Corporate Structure - Shanghai Pet Tian Tian Network Technology Co., Ltd. was established in 2025 and is wholly owned by Pet Fresh (Hong Kong) Holdings Limited, with Hou Yi as the legal representative [1][1][1]