遭遇虚假宣传别慌！这些投诉渠道帮你高效维权

Core Viewpoint - The article discusses the issue of false advertising in consumer scenarios and provides a comprehensive guide on effective complaint channels to resolve disputes [1][2][5] Group 1: Initial Communication - The first step in addressing false advertising is to communicate directly with the merchant through official customer service channels [1][2] - Examples of communication methods include contacting customer service on e-commerce platforms, visiting physical stores with promotional materials, and calling the merchant's hotline [1][2] - A case is presented where a consumer received a refund after reporting a weight loss product that did not deliver promised results [1] Group 2: Advanced Rights Protection - The 12315 national platform serves as a primary channel for consumer rights protection, offering a structured complaint process with enforceability [2][3] - Consumers can submit complaints via phone or online, and must provide evidence such as promotional screenshots and purchase receipts [2] - A case is highlighted where a training institution was penalized for false advertising after a complaint was filed through 12315 [3] Group 3: Third-Party Complaint Platforms - Black Cat Complaints, a third-party platform, enhances the visibility of complaints, prompting quicker responses from companies [4] - The process involves using a mini-program to submit complaints, with tips on how to effectively describe the issue [4] - Industry-specific complaint channels are recommended for targeted issues, such as tourism and financial products [4] Group 4: Legal Measures - If previous channels fail, legal actions such as filing a lawsuit or arbitration can be pursued [5] - Necessary materials for court include a complaint statement and evidence list, with specific courts designated based on the defendant's location [5] - Collective lawsuits can be initiated for systemic false advertising cases [5] Group 5: Key Principles for Rights Protection - Evidence is crucial at all stages, including saving promotional materials and maintaining records of purchases and communications [5] - Timeliness is emphasized, with a recommendation to act quickly upon discovering false advertising [5] - A strategic approach combining initial communication, formal complaints, and legal action is advised for effective resolution [5]