“缺钱时代”来了！这5个变化越来越明显，你有没有注意到？

Core Viewpoint - The article highlights a paradox in China as of October 2025, where despite a significant increase in the money supply (M2) by 8.2% year-on-year, there is a widespread perception of a "money shortage era" affecting consumers, businesses, and the government [2]. Group 1: Changes in Consumer Behavior - Change 1: High-end cigarette brands are experiencing poor sales, while low-cost cigarettes are gaining popularity due to reduced disposable income and fewer social occasions [4][5]. - Change 2: Shopping malls are seeing decreased foot traffic as consumers prefer online shopping for its affordability and convenience, with significant price differences noted between physical and online stores [7]. - Change 3: Consumers are becoming more price-sensitive when purchasing groceries, favoring low-cost vegetables and buying only what they need for immediate consumption [10]. - Change 4: There is a shift towards maintaining existing electronics and vehicles, with consumers opting to repair rather than replace items unless they are broken [12]. - Change 5: The second-hand market is thriving as consumers are increasingly willing to purchase used goods, attracted by significantly lower prices compared to new items [15]. Group 2: Economic Implications - The observed changes indicate a growing rationality among consumers, reflecting a slowdown in income growth and a cautious outlook on future earnings [15]. - The urgent need for increasing household income and creating more job opportunities is emphasized as a way to restore consumer confidence and improve economic conditions [15].