Ozon双十一战报：中国卖家交易总额翻倍、订单激增超六倍

Core Insights - Ozon, a leading Russian e-commerce platform, reported significant growth during the 2025 Double Eleven shopping festival, attracting over 36 million consumers and experiencing a comprehensive increase in platform traffic, order volume, and cross-border categories [1] Group 1: Performance Metrics - The total Gross Merchandise Value (GMV) of products from Chinese sellers on Ozon Global increased by over 100% year-on-year, with order volume from China surging more than six times compared to the previous year [1] - During the promotional period from October 23 to November 13, over 28 million orders of Chinese goods were placed, covering 12 million purchasing users, confirming Ozon Global as a key channel for Chinese cross-border e-commerce into Russia and surrounding markets [3] - On November 11, Ozon Global processed over 100,000 cross-border orders within one hour during peak sales, with total product views exceeding 3.1 billion, and clothing category views surpassing 1.3 billion [4] Group 2: Category Performance - Key cross-border categories on Ozon Global saw exponential growth, indicating strong consumer demand for Chinese products in Russia and surrounding markets. The top five categories by sales volume included: - Jewelry (over 10 times growth) - Lingerie and loungewear (nearly 12 times growth) - Women's clothing (over 5 times growth) - DIY tools (over 4 times growth) - Kitchenware (8 times growth) [5] - In terms of sales revenue, the leading categories included: - Smartphones and tablets (over 2 times growth) - DIY tools (3 times growth) - Outerwear (2.3 times growth) - Laptops and desktops (3.4 times growth) - Women's clothing (over 2.5 times growth) [5] Group 3: Strategic Developments - Ozon Global has been enhancing its collaboration with Chinese sellers since establishing an office in Shenzhen in 2022, focusing on improving cross-border logistics infrastructure across multiple Chinese cities [6] - Starting in 2024, Chinese sellers will be able to sell products to several countries where Ozon operates, including Kazakhstan, Belarus, Armenia, Kyrgyzstan, Uzbekistan, and Azerbaijan, further expanding their market reach [6] Group 4: Company Overview - Ozon is a multi-category Russian e-commerce platform with a comprehensive logistics network, covering markets in Kazakhstan, Armenia, Belarus, Russia, Kyrgyzstan, Uzbekistan, Azerbaijan, and Georgia, and has operations in China and Turkey [7] - The platform offers over 370 million products across more than 20 categories, including books, clothing, food, and health products, and currently has 63 million active users, supporting over 600,000 entrepreneurs in expanding their businesses in Russia and the CIS markets [7]