Venture(US:VEMLY) Xin Lang Ke Ji·2025-11-17 09:30Core Insights - The pet fresh food brand "Pet Fresh" founded by Hema's former CEO Hou Yi is experiencing a significant number of store closures, with 7 out of 18 locations reported as "temporarily closed" or "permanently closed" [1] - The brand's customer service confirmed the closures but did not provide information on whether all stores would close or if online operations would continue [1] - An internal source revealed that "Pet Fresh" plans to launch a new online brand called "Pet Everyday," expected to debut by the end of the month, utilizing mini-programs and e-commerce platforms [1] - The new brand "Pet Everyday" is confirmed to be under the same parent company as "Pet Fresh," which is fully owned by Pet Fresh (Hong Kong) Holdings Limited [1] Company Developments - "Pet Fresh" has seen rapid store closures, with some locations only open for a little over three months [1] - The new brand "Pet Everyday" is part of a strategic shift towards online sales channels, indicating a potential pivot in business strategy [1] - The establishment of Shanghai Pet Everyday Network Technology Co., Ltd. in 2025, with Hou Yi as the legal representative, suggests a formal structure for the new brand's operations [1]