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48项具体举措助推万亿化妆品市场 监管改革新政出台
Yang Shi Xin Wen·2025-11-17 10:01

Core Viewpoint - The National Medical Products Administration (NMPA) has released a new set of guidelines aimed at reforming the cosmetics regulatory framework to promote high-quality development in China's trillion-dollar cosmetics market, introducing 24 reform opinions and 48 specific measures [1][5]. Group 1: Support for Innovation and International Products - The new policy encourages innovation and aims to establish China as a global launch pad for new cosmetics, facilitating faster market entry for international products by streamlining registration processes [1][3]. - International cosmetics can now debut in China without the need for proof of prior overseas sales, effectively removing time barriers and enhancing consumer access to the latest global beauty products [1][3]. Group 2: Focus on the Silver Economy - The guidelines emphasize the development of cosmetics tailored for the elderly, aligning with the national strategy for the silver economy, and encouraging companies to innovate products that meet the specific needs of older consumers [2][3]. - This initiative is expected to create a new growth area within the cosmetics industry, fostering the emergence of brands that cater specifically to the elderly demographic [2][3]. Group 3: Registration and Management Optimization - The reforms aim to enhance efficiency in the registration and filing processes, reducing review times for high-risk changes from 90 to 60 working days and for low-risk changes from 90 to 45 working days [3][4]. - As of now, there are over 20,000 registered companies in the cosmetics sector, with 46,000 special cosmetics registered and 2.291 million ordinary cosmetics filed, indicating a robust market presence [3][4]. Group 4: Scientific Regulation and Risk Management - The new guidelines focus on scientific regulation and risk management, implementing a tiered supervision system and improving adverse reaction monitoring to ensure product safety [4][5]. - The NMPA aims to enhance international competitiveness by aligning with global standards, promoting the use of alternative testing methods, and updating raw material usage dynamically [4][5]. Group 5: Long-term Vision for the Industry - By 2030, the regulatory framework for cosmetics in China is expected to be more comprehensive, with improved standards and enhanced innovation capabilities, while by 2035, the quality and safety regulatory system is projected to reach international advanced levels [5].