天佑德酒：公司高管对于青稞白酒独特差异化价值高度认同

Core Viewpoint - Tianyoude Liquor (002646) emphasizes its commitment to the liquor industry, particularly focusing on the unique value of barley liquor and expressing confidence in its strategic direction and future development [1] Industry Summary - The Chinese liquor industry is undergoing a transformation from traditional e-commerce to a new model that integrates online and offline sales, leading to increased market concentration while facing challenges in brand building, information dissemination, and profit distribution [1] Company Strategy - The company aims to maintain strategic determination, gather internal momentum, stimulate market vitality, and promote the unique endurance of Qinghai-Tibet [1] - The operational guidelines include building a four-dimensional framework, innovating a four-beauty strategy, creating a four-transmission approach, and implementing a four-dimensional assessment [1] - The company adheres to principles of quality, spirit, and long-termism, focusing on quality supremacy, cultural empowerment, regional development, liquor-tourism integration, digital leadership, and international expansion [1] Product and Market Focus - The company plans to optimize product structure and inventory management while strengthening leading products, especially those with market recognition and profit margins [1] - There will be an exploration of innovative channel models, focusing on core consumption scenarios such as banquets, business receptions, and holiday gifts, which have higher certainty in consumption [1] - Effective promotional and tasting activities will be employed to directly boost terminal consumption, alongside enhancing terminal services and banquet market engagement, while also paying attention to international market expansion and products targeting younger consumers [1]