TikTok Shop美区黑五开启

Core Insights - TikTokShop has officially launched its Black Friday campaign in the U.S. on November 13, marking the first multi-market Black Friday promotion, with a structured three-phase approach [1][2] - The importance of quality content has been emphasized, with 26% of TikTok users indicating that content influenced their holiday gift purchases [1][2] - The platform has introduced various incentives for merchants, including significant subsidies and promotional tools to enhance visibility and sales during the Black Friday period [2][3] Group 1 - The Black Friday campaign is divided into three phases: opening days from November 13-15, category days from November 16-27, and peak days from November 28 to December 2 [1] - TikTokShop is focusing on making content more effective by integrating influencers, short videos, and live streaming into a cohesive growth strategy [2] - The platform is providing over 100 billion product exposures and substantial financial support to help merchants create impactful marketing moments [1][2] Group 2 - The platform has increased subsidies for high-potential products, allowing them to gain greater visibility and benefits during the Black Friday event [3] - Following the U.S. launch, TikTokShop will roll out its Black Friday campaign in other markets, including Mexico, the UK, and Japan, on specified dates [3] - The multi-country approach and structured promotional strategy are expected to sustain consumer interest and provide long-term growth opportunities for merchants [3]