The Vita Coco Company Issues Statement Regarding Tariff Relief

Core Viewpoint - The Vita Coco Company has responded positively to the recent Executive Order that modifies reciprocal tariffs on certain agricultural products, particularly benefiting its coconut water products [1][2]. Group 1: Tariff Changes - The updated Executive Order exempts Vita Coco's coconut water products from reciprocal tariffs effective November 13, 2025, although a 40% duty on imports from Brazil remains [2]. - The average tariff rate for Vita Coco's products entering the U.S. is expected to decrease from 23% to approximately 6% based on current sourcing and product mix [2]. Group 2: Company Impact - The company does not anticipate a material impact on its 2025 financial results due to the tariff relief, as the inventory expected to sell in the remainder of 2025 has already incurred tariffs [3]. - The co-founder and Executive Chairman expressed appreciation for the administration's efforts, highlighting that this will help maintain accessible prices for consumers [3]. Group 3: Company Overview - The Vita Coco Company is a leading platform of better-for-you beverage brands, including its flagship coconut water brand, which is the top coconut water brand in the U.S. [4]. - The company was co-founded in 2004 and is recognized as a public benefit corporation and Certified B Corporation, focusing on delivering healthy and nutritious products [4].