Feng Huang Wang·2025-11-17 11:58Core Insights - JD.com has launched its own coffee brand "Qixian Coffee" with a focus on using fresh milk, entering the competitive coffee market [2] - The brand has introduced a "100 billion subsidy" promotion, with some coffee prices dropping below 10 yuan, including a promotional price of 6.18 yuan for "Fragrant Americano" [2] - Qixian Coffee is rapidly expanding in Beijing, opening 3-5 new stores weekly, with plans to cover major urban areas by the end of the year [2] Company Developments - JD.com has introduced several significant updates in its life services sector, including the launch of a standalone JD Food delivery app and the release of JD Review and JD True List [2] - The standalone JD Food app aims to address previous user difficulties in accessing food delivery services, which were previously integrated into the main JD app [2] - JD Review utilizes artificial intelligence to analyze vast amounts of data related to restaurants, hotels, and attractions, providing insights without a commercialized approach [3]