“必吃榜”出海背后：大众点评将在全球更多区域投入“信息基建”

Core Insights - The article highlights the increasing popularity of Dubai's culinary scene among Chinese tourists, driven by the introduction of the "Must-Eat List" by Dazhong Dianping, which has significantly boosted restaurant visibility and customer traffic [1][2][4]. Group 1: Restaurant Performance - The Markette restaurant in Dubai has seen a rapid increase in performance, with a 506.95% growth in comments related to "Dubai" cuisine and an 80% increase in search volume on platforms like Meituan and Dazhong Dianping [1]. - The inclusion in the "Must-Eat List" has attracted more Chinese tourists, leading to a notable increase in customer traffic for restaurants [2][4]. - Restaurants that made it to the list reported significant increases in customer numbers, with some experiencing a 30% to 50% rise in visitors after being featured [7][8][9]. Group 2: Dazhong Dianping's Global Expansion - Dazhong Dianping is expanding its "Must-Eat List" globally, having established over 50 overseas teams and launched in more than 200 countries and 1,000 cities [2][6]. - The platform aims to enhance its information infrastructure to provide accurate and timely merchant information, which is crucial for its global expansion strategy [2][12]. - The "Must-Eat List" is based on real customer reviews and utilizes AI for precise restaurant selection, ensuring a fair and unbiased evaluation process [5][12]. Group 3: Cultural Exchange and Consumer Insights - The initiative not only promotes restaurants but also fosters cultural exchange, allowing people to explore global cuisines and understand different cultures through food [5][11]. - Dazhong Dianping's platform helps overseas merchants understand Chinese consumer preferences, enabling them to adjust their offerings accordingly [10]. - The company plans to introduce additional services for Chinese tourists in Dubai, such as shopping guides, to enhance their overall experience [11].