Omdia: US FAST 80% Market Dominance Creates Breakthrough Opportunity for Korean Channels

Core Insights - The United States dominates the global media and entertainment industry, accounting for 39% of total revenues, which translates to a $430 billion share of the $1.1 trillion worldwide market [1] Streaming Segments - The US leads in global subscription video on demand (SVOD) revenues, capturing 53% of the market, amounting to $181 billion [1] - The US also holds 80% of the free ad-supported TV (FAST) revenues, which is $6 billion [1] - In connected TV advertising, the US represents 70% of the total revenues, equating to $48 billion [1]