Crocs, Inc. Promotes Rupert Campbell to EVP and President of HEYDUDE from SVP and Chief Commercial Officer

Core Viewpoint - Crocs, Inc. has promoted Rupert Campbell to Executive Vice President and President of the HEYDUDE brand, effective immediately, as part of its strategy to drive long-term global growth for the brand [1][2]. Company Overview - Crocs, Inc. is a leader in innovative casual footwear, combining comfort and style, with products sold in over 80 countries through various channels [3]. Leadership Changes - Rupert Campbell joined Crocs in March 2025 as Senior Vice President and Chief Commercial Officer for HEYDUDE, where he was responsible for the global commercial strategy [1]. - Prior to Crocs, Campbell was President of adidas North America, managing over $6 billion in revenue and a team of more than 10,000 [2]. Strategic Vision - Andrew Rees, CEO of Crocs, expressed confidence in Campbell's ability to guide HEYDUDE towards scalable global growth, highlighting his consumer-first mindset and operational excellence [2]. - Campbell aims to deepen the connection with consumers and turn strategic plans into reality through collaboration and creativity [2].