Core Points - Novo Nordisk has reduced the direct-to-consumer prices of its weight loss drug Wegovy and diabetes drug Ozempic, making them more accessible to patients [1][3] - The new price for existing cash-paying patients is set at $349 per month, down from $499, while the highest dose of Ozempic remains at $499 [1] - A temporary introductory offer allows new cash-paying patients to access the two lowest doses of Wegovy and Ozempic for $199 per month for the first two months [2] Pricing Strategy - The introductory offer will end on March 31, after which patients will transition to the new standard monthly price [2] - The Trump administration has facilitated agreements with Novo Nordisk and Eli Lilly to lower drug prices and introduce Medicare coverage for obesity drugs [3][4] - Starting doses of Wegovy and Eli Lilly's Zepbound will be priced at $350 per month on the new TrumpRx platform, with a planned decrease to $245 over two years [4] Partnerships and Accessibility - Novo Nordisk aims to expand access through partnerships with telehealth providers and major retailers, as well as by working with the administration to lower costs for chronic disease patients [4] - The new cash-pay offers are available through Wegovy.com, Ozempic.com, and various participating organizations and telehealth providers [6] - Eli Lilly has also announced a price reduction of $50 on its direct-to-consumer platform, LillyDirect, for its weight loss drug Zepbound [5]
Novo Nordisk cuts direct-to-consumer prices for Wegovy, Ozempic to $349 a month