Xin Lang Cai Jing·2025-11-17 13:51Core Insights - JD.com launched several products on November 17, including the fresh beverage brand "7Fresh Coffee," an independent JD delivery app, JD Review, and JD True Ranking [1][5] Group 1: 7Fresh Coffee Launch - 7Fresh Coffee uses fresh milk and is recruiting partners nationwide, with plans to open 3 to 5 new stores weekly in Beijing, aiming for coverage of major urban areas by year-end [1][3] - The coffee brand has been in testing since October, with limited availability on platforms like Meituan and Taobao, and currently lacks comprehensive sales information [1][3] - The product range includes coffee, desserts, and breakfast items, with coffee offerings such as Americano and Latte, and tea drinks like Jasmine Light Milk Tea [3] Group 2: Market Context - The Chinese coffee market has seen rapid growth, with the market size increasing from 51.6 billion in 2019 to 190.3 billion in 2023, reflecting a CAGR of 29.8%, and projected to reach 233.5 billion by 2025 [3] - The competitive landscape is intense, with major players like Luckin Coffee, Starbucks, and others dominating the market, posing challenges for 7Fresh Coffee to establish a foothold [5] Group 3: JD Delivery App and Features - JD.com introduced an independent delivery app to enhance user convenience, integrating features for food delivery, instant retail, reviews, and shopping [7][8] - The JD Review feature categorizes services into five sections, including food, hotels, and home services, while JD True Ranking uses AI and user data for product recommendations [8]