Cheez-It® Citrus Bowl to Welcome the Return of Prince Cheddward with Epic Homecoming Celebration

Core Insights - The beloved mascot Prince Cheddward will make his return at the 2025 Cheez-It Citrus Bowl on December 31, 2025, after a three-year hiatus, marking a significant event for college football fans [2][4] - The return of Prince Cheddward is a response to fan demand, highlighting the strong connection between the Cheez-It brand and college football culture [5][8] - The event promises an entertaining game day experience with the collaboration of Prince Cheddward and Ched-Z, featuring a spectacular mascot entrance and in-game surprises [5][6] Company Overview - Kellanova, the parent company of Cheez-It, reported net sales of approximately $13 billion for 2024, indicating a strong market presence in the snacking industry [9] - Kellanova aims to create better days through its trusted food brands and is focused on sustainable and equitable access to food, with a goal to positively impact 4 billion people by 2030 [10] Event Details - The 2025 Cheez-It Citrus Bowl will be broadcast live on ABC at 3 p.m. ET on December 31, encouraging fans to engage with the event and the Cheez-It brand [6][8] - Fans can look forward to merchandise related to Prince Cheddward, including a shirt available for purchase next month [6]