从“招商”到“育商”,吸引冷链新产线落地

Core Insights - Shandong Bingyijia Cold Chain Technology Co., Ltd. has launched its production facility in Zibo, marking a significant step in establishing a commercial smart cold chain equipment industry in the region [1][2] - The project showcases advanced automation and smart manufacturing capabilities, positioning it competitively against leading companies like Haier and Hisense [2] - The establishment of Bingyijia is expected to generate substantial economic impact, with projected annual output value exceeding 100 million yuan in the first year and aiming for 300 million yuan within three years [5] Industry Development - The cold chain industry in Zibo was previously underdeveloped, and Bingyijia's entry fills this gap, indicating a growing market potential [1][3] - The project benefits from a comprehensive supply chain integration, leveraging e-commerce resources from Ningbo Ounan, which has a significant annual operating revenue of 3 billion yuan across major online platforms [2] - The Zibo Xianchuang District has implemented targeted solutions to attract and support businesses, facilitating rapid project development and operational readiness [3][6] Ecosystem and Collaboration - Bingyijia's establishment is part of a broader strategy to create a resilient industrial ecosystem, attracting other key players in the cold chain sector, such as Beijixiong and Xinfeng [5][6] - The district's approach includes a "project steward" service model, ensuring efficient support for businesses from project initiation to operational launch [8][9] - The formation of industry clusters is being actively pursued, with the district successfully attracting multiple projects and investments, enhancing its overall industrial appeal [6][7] Future Prospects - The Zibo Xianchuang District aims to continue its momentum in attracting high-quality projects, with a focus on creating a sustainable and collaborative industrial environment [6][9] - The district's strategic initiatives are expected to yield further growth opportunities, positioning it as a competitive hub for smart cold chain manufacturing [9]