盒马前CEO侯毅回应“派特鲜生”门店关闭：将退出宠物实体门店市场，会保留少量线上部分

Core Insights - The pet fresh food brand "Paiteshengsheng," founded by Hou Yi, is closing a significant number of its physical stores due to poor performance and a mismatch between operational goals and actual results [1][2] - The company plans to exit the physical pet store market entirely within one to two months while retaining a small online presence [1] Group 1: Store Closures - Out of 18 stores, 7 have been reported as "temporarily closed" or "permanently closed," with some stores operating for only over three months [1] - The decision to close stores comes after discussions and board approval, indicating a strategic shift in the company's approach [1] Group 2: Market Challenges - The initial strategy of operating discount stores to compete on price was found to be ineffective, as consumers prefer established brand products over new entrepreneurial brands [1] - The company attempted to penetrate the market with fresh food products priced at 11 to 12 yuan per 100 grams, but faced competition from well-known brands offering similar products at prices as low as 4 yuan per 100 grams during promotional events [1] Group 3: Future Strategy - Despite the closure of physical stores, the brand will continue to exist and focus on online sales channels, leveraging existing user base and product capabilities [2] - The company plans to utilize platforms like WeChat, Xiaohongshu, and Douyin for future marketing and sales efforts [2]