泡泡玛特努力为IP注入故事与内涵

Core Viewpoint - Sony Pictures has reportedly acquired the film adaptation rights for the LABUBU IP owned by Pop Mart, which plans to create a related film series, although details regarding producers and directors remain undecided [2] Group 1: Film Adaptation and IP Development - If the rumors are true, collaborating with a top Hollywood studio could significantly enhance LABUBU's global recognition and IP value, further advancing Pop Mart's globalization efforts [2] - Pop Mart has already taken steps towards IP film adaptation, having established a film studio in January 2025 and registered the script for the animated series "LABUBU and Friends" [2] - The LABUBU family includes other character IPs such as ZIMOMO and MOKOKO, which will appear in the upcoming animated series [2] - The release date for "LABUBU and Friends" is currently uncertain, with projections indicating a premiere year of 2028 on the Douban platform [2] Group 2: Market Expansion and Collaboration - LABUBU has global influence, but if Pop Mart handles the film adaptation, success in overseas markets may be challenging; Sony's involvement could facilitate entry into international film markets [3] - Pop Mart's founder, Wang Ning, has indicated that many Hollywood companies have sought collaboration for a LABUBU film, and the company is considering whether to produce independently or partner with Hollywood [3] - Collaborating with overseas companies or having a major foreign studio lead the project could leverage their distribution networks and resources, which is crucial for Pop Mart's success in the global market [3] Group 3: Financial Performance - In the third quarter of 2025, Pop Mart reported significant revenue growth across regions: 170% to 175% in the Asia-Pacific, 1265% to 1270% in the Americas, and 735% to 740% in Europe and other regions [4] Group 4: Strategic Direction - Pop Mart is shifting from merely exporting products to embedding organizational capabilities in key markets, indicating a commitment to enriching its IP with stories and content [5] - Successful film adaptations could extend the lifecycle of Pop Mart's IPs and create a positive cycle for its ecosystem, including parks and merchandise [5] - The company has numerous exploration avenues ahead, emphasizing the importance of storytelling in sustaining the popularity of its trendy toy IPs [5]