智通财经网·2025-11-17 16:12Core Viewpoint - Ford Motor Company has partnered with Amazon to sell its "Blue Advantage" certified used cars on the Amazon e-commerce platform, becoming the second major automaker to reach consumers through this retail giant after Hyundai [1] Group 1: Partnership Details - Ford is joining Amazon's Autos portal, allowing users to purchase used cars similarly to everyday items by adding them to their shopping cart [1] - The vehicles will be delivered through participating Ford dealerships, with plans to expand the service nationwide in the coming months [1] - Approximately 200 out of 2,800 Ford dealerships have expressed interest in joining the program [1] Group 2: Market Context - The initiative comes as consumer demand for online car purchasing continues to rise, with buyers increasingly turning to platforms like Carvana and Vroom [2] - The average price of new cars has surpassed $50,000, prompting more mainstream consumers to shift towards the used car market [2] - The average price of a three-year-old used car reached $31,067 in Q3, marking a three-year high [2] Group 3: Sales Model and Consumer Experience - The certified used cars sold on Amazon will be offered at a fixed price with no negotiation, having undergone rigorous inspections and including a warranty of up to one year or 12,000 miles [3] - Amazon's search tools will allow buyers to view vehicle maintenance records and condition reports [3] - Ford aims to leverage this partnership to drive traffic to its dealerships for used car sales while keeping consumers within the "Ford ecosystem" for future services [2][3]