Workflow
大疆投资3D打印公司 剑指前员工企业拓竹科技?双方回应
Nan Fang Du Shi Bao·2025-11-17 16:49

Core Viewpoint - DJI's investment in a 3D printing company is perceived as a strategic move against its former employee's company, TuoZhu Technology, indicating a competitive shift in the 3D printing industry [1][2]. Group 1: Company Dynamics - TuoZhu Technology, founded in 2020, has rapidly become a leader in the global consumer 3D printing market within five years [2]. - The core team of TuoZhu Technology consists of former DJI employees, highlighting a strong connection between the two companies [2]. - DJI's investment in Shenzhen-based Intelligent派科技 (Intelligent派) is seen as a direct challenge to TuoZhu Technology, which has been on DJI's non-compete list since its inception [2][3]. Group 2: Industry Competition - The competition among DJI, Insta360, and TuoZhu Technology reflects a broader trend in Shenzhen's hardware industry, transitioning from a single dominant player to a multi-competitive landscape [5]. - The rivalry between DJI and Insta360 has intensified, particularly in the action camera and panoramic camera sectors, with both companies launching new products to capture market share [4][5]. - The future competition will likely focus on supply chain efficiency, global channel capabilities, brand building, and organizational management, rather than just product specifications and pricing [5].