Pampers Unveils World's Smallest Diaper to Revolutionize Preemie Care and Continue Its Commitment to be Behind Every Baby

Core Insights - Pampers has introduced the world's smallest diaper, Swaddlers size Pxxs, to address the critical needs in preemie care, particularly in light of a 350% increase in NICU admissions for babies born at 22 weeks gestation from 2008 to 2022 [1][6] - The new diaper is designed for extremely premature infants weighing less than 500g and aims to provide unparalleled care and comfort [1][9] - Pampers continues its partnership with March of Dimes, donating to support NICU families and launching a Q&A-style social content series to assist preemie families [4][5][6] Product Development - Swaddlers size Pxxs was developed in collaboration with NICU professionals, ensuring it meets the specific needs of premature infants [2][15] - The diaper is handcrafted using premium soft materials to prevent skin irritation on underdeveloped skin [9][14] - Pampers has a long history in preemie care, being the 1 choice for NICU professionals since its first preemie diapers were introduced in 1973 [14] Community Support - Pampers is committed to supporting families with a donation to the March of Dimes NICU Family Support program, which will benefit over 50,000 families [4] - The Q&A-style social content series aims to provide timely information and support to preemie families during their NICU journey [5][6] Availability - Swaddlers size Pxxs will be available in select hospitals starting in 2025 and will not be sold in retail stores or online due to its handcrafted nature [12]