Truly Hard Seltzer Partners with Legendary Designer Jeff Hamilton for Limited-Edition U.S. Soccer Jackets

Core Insights - Truly Hard Seltzer has launched a limited-edition jacket collection in collaboration with designer Jeff Hamilton, celebrating American soccer fans and marking the brand's commitment to the U.S. Soccer community [1][2][4] Company Overview - Truly Hard Seltzer is the first-ever Official Hard Seltzer partner of U.S. Soccer since 2022, aiming to enhance the fan experience as soccer gains prominence in the upcoming year [2][5] - The brand has been a pioneer in the hard seltzer category since 2016, offering a variety of flavors and innovative products to meet consumer preferences [5][6] Product Details - The Truly x Jeff Hamilton collection features jackets priced at $150, available exclusively on Truly's e-store [2][4] - Each jacket design pays homage to U.S. Soccer's history, including elements inspired by the 1994 U.S. Men's National Team uniforms and local soccer culture [3][4] Marketing Strategy - The collaboration with Jeff Hamilton is intended to create a deeper connection with soccer fans, providing them with a collectible item that embodies the spirit of U.S. Soccer [4][3] - The marketing approach emphasizes honoring passionate soccer fans and enhancing their experience beyond just beverage consumption [4][3]