沈阳开拓南北客源市场助力文旅“破”圈

Core Viewpoint - The "Winter Snow Warm Sun 'Circle' Out Good Scenery" 2025 Shenyang Metropolitan Area Winter Tourism Promotion Activity aims to invigorate the tourism market by showcasing the region's diverse cultural and tourism resources through a collaborative approach among multiple cities and districts [1][3][4]. Group 1: Event Overview - The promotion event took place from November 11 to 14, 2023, featuring a collaborative display of cultural and tourism strengths from the Shenyang metropolitan area [3]. - The event utilized a "South-North Dual Line" strategy, connecting cities from Chengdu to Harbin, effectively enhancing the overall influence and market competitiveness of the Shenyang metropolitan area's winter tourism brand [1][3]. Group 2: Marketing Strategy - The promotion adopted an "all-region linkage and resource aggregation" model, breaking away from traditional city-centric marketing approaches and forming a "group army" to boost tourism [3][4]. - Interactive experiences were set up to engage visitors, showcasing a diverse cultural tourism ecosystem that includes "ice and snow, folk customs, health care, and cuisine" [3][4]. Group 3: Strategic Partnerships - During the event, strategic cooperation agreements were signed between Shenyang Tourism Association and tourism associations from Chengdu and Harbin, indicating a commitment to deeper collaboration in areas such as customer exchange, market promotion, and information sharing [4]. - These partnerships are expected to introduce external resources into the Shenyang metropolitan area's cultural tourism industry, promoting broader market connectivity and collaborative development [4].