Investorsยท2025-11-17 17:07Core Insights - Novo Nordisk has reduced the cash price of its drugs Wegovy and Ozempic to $349 per month, down from $499, aiming to enhance access to its products [1][2] - The price reduction comes in the context of a deal with the Trump administration to lower drug costs on the new direct-to-consumer website, TrumpRx [2] - Novo's drugs generated $7.89 billion in sales in the third quarter, indicating their profitability and market demand [3] Pricing Strategy - Novo Nordisk's competitive pricing includes an introductory offer of $199 per month for the first two months, followed by $349 thereafter [4] - This pricing strategy may exert pressure on competitors like Hims & Hers Health, which is known for its compounded semaglutide offerings [4][5] Market Impact - The reduced pricing is expected to positively impact companies like CVS Health and GoodRx, as these platforms will provide access to the new self-pay options [3] - Hims & Hers Health's stock fell by 3.1% following the announcement, reflecting market reactions to increased competition [5]