Ford Teams Up With Amazon to Sell Certified Used Cars Online

Core Insights - Ford is partnering with Amazon to sell certified used vehicles, marking a strategic move to enhance consumer convenience in the car buying process [1][2] - The initiative aims to address consumer concerns regarding the complexities of purchasing a vehicle by offering a fixed price and a streamlined online purchasing experience [2][4] - The shift towards used vehicles is indicative of an affordability crisis in the new car market, where the average price exceeds $50,000, compared to approximately $31,000 for a three-year-old used car [4][5] Company Strategy - Ford is initially launching its certified used cars on Amazon to gauge interest and effectiveness, with strong support from its dealers [2] - The Ford Certified Program includes benefits such as multi-point inspections and warranties of up to one year or 12,000 miles, enhancing the appeal of used cars [5] Market Trends - There is a growing trend of consumers migrating from new car purchases to certified used vehicles due to affordability concerns [4][5] - The used car market is becoming increasingly attractive to mainstream buyers, reflecting a significant shift in consumer behavior [5]