Ford Turns to Amazon to Drive Online Used Car Sales

Core Insights - Ford has partnered with Amazon Autos to enhance the accessibility of its used vehicle offerings, allowing customers to search, finance, and purchase Ford Blue Advantage certified pre-owned vehicles through Amazon's platform [2][3] Group 1: Partnership Details - The collaboration enables customers to browse local dealer inventories directly on Amazon's website, complete most paperwork online, and schedule vehicle pickups [2] - Each vehicle in the program is backed by a Ford Blue Advantage warranty, ensuring it has undergone a thorough inspection and includes roadside assistance [3] Group 2: Program Rollout - The program is initially launching in Los Angeles, Seattle, and Dallas, with plans for expansion to additional markets [3] - Amazon's automotive market began in December of the previous year, initially allowing the purchase of new Hyundai vehicles, and has since expanded to include used cars and partnerships with other companies like Hertz [4] Group 3: Industry Trends - The automotive industry is seeing a shift towards omnichannel retailing, as consumers often research vehicles online before visiting dealerships, leading to a fragmented buying experience [5] - Companies like Cox Automotive are developing platforms to create a seamless digital experience that follows consumers throughout their car-buying journey [6]