Delta CEO says flying will feel more like streaming as the airline furthers its premium push

Delta Air Lines (DAL) CEO Ed Bastian wants travelers to forget the turbulence of travel — in exchange for a Netflix-like (NFLX) escape. "It will become a much more immersive entertainment experience," Bastian said at Yahoo Finance's Invest event. "We have 200 million customers a year on average, three hours a session. They're all seat-belted in, all facing the same way. If you can't figure out a way as a marketer to create value for those consumers as well as for yourself, you're not very good." Delta st ...