Zhong Guo Zheng Quan Bao·2025-11-17 20:12Core Viewpoint - The central financial work conference in October 2023 emphasized the importance of various financial sectors, including technology finance, green finance, inclusive finance, pension finance, and digital finance, highlighting the role of securities firms in promoting wealth management transformation to meet the financial needs of the public [1] Wealth Management Transformation - The company aims to shift from a product-centric to a client-centric wealth management approach, focusing on long-term asset allocation rather than short-term profits, thereby enhancing customer satisfaction and security [2][3] - The "Golden Sunshine" service brand is being developed to provide comprehensive advisory services that cover all dimensions of financial needs, from inclusive finance to private wealth [2] Mechanism Reform - The company is transitioning from a traditional sales model to a buyer advisory model, emphasizing the selection of products based on client needs rather than pushing products onto clients [2] Product Development - A tiered product offering has been established, including a "basic layer," "preferred layer," and "scenario layer," with over 70 new products launched in 2025, outperforming market indices [3] - The "Golden Sunshine Preferred Pool" includes products across all risk levels, with an average return in the top 35% of the market, and a special section for low-threshold products yielding an annualized return of 2.83%, significantly higher than current deposit rates [3] Service Enhancement - The company has implemented a comprehensive advisory process that includes pre-investment education, mid-investment advice, and post-investment management, promoting a shift from short-term speculation to long-term value investment [4] - A proprietary asset allocation platform has been developed to enhance the efficiency of advisory services, with extensive outreach through various channels to educate investors [4] Inclusive Finance Commitment - The company prioritizes serving small and medium investors, ensuring they have access to high-quality, low-cost, and sustainable financial services through various tailored products [5][6] Technology Integration - The company has launched an intelligent data service platform to support wealth management, integrating professional services with technology to meet diverse investor needs [7][8] Professional Development - A rigorous training and certification system for advisory staff has been established, ensuring high-quality service delivery and specialization in various investment areas [9] Future Outlook - The company is committed to enhancing investor experience and asset growth, aligning with national financial development goals while fostering a transparent and resilient capital market [10]