24项举措激发万亿化妆品市场新活力

Core Viewpoint - The National Medical Products Administration (NMPA) has released an opinion aimed at deepening the reform of cosmetics regulation and promoting high-quality development in the industry over the next 5 to 10 years, with 24 reform measures proposed to enhance innovation, optimize regulation, and support the industry [1][2]. Group 1: Industry Overview - China is the world's largest cosmetics market, with over 20,000 cosmetics companies and 4.6 million registered special cosmetics varieties, alongside 2.291 million filed ordinary cosmetics varieties [1]. - The domestic cosmetics market is projected to exceed 1 trillion yuan in transaction value by 2024, with domestic brands holding a market share of 55.2% [1]. Group 2: Support for Innovation - The opinion emphasizes support for raw material technology innovation, which is crucial for product safety and efficacy, and includes measures to enhance the innovation of raw materials [2]. - The NMPA has introduced nine measures to support raw material research and registration, and further optimizations are proposed to improve the classification management and technical evaluation system for new raw materials [2]. Group 3: Regulatory Reforms - The opinion allows international cosmetics to bypass the submission of market approval documents, facilitating faster market entry for new products and enhancing consumer access to global beauty trends [3]. - A series of specific measures to optimize registration and filing management have been introduced, including simplifying application materials and allowing similar products to share safety and efficacy evaluation data [4]. Group 4: Review Mechanism Optimization - The establishment of a collaborative review mechanism at national and provincial levels aims to streamline the review process, reducing the review time for high-risk changes from 90 to 60 working days and for low-risk changes from 45 working days [4]. - The NMPA plans to implement these reforms within three years, focusing on enhancing the production quality management systems of cosmetics companies to drive high-quality industry development [4].