Workflow
AIRE Launches Internal AI-Powered Engagement Assistant to Automate Lead Management and Streamline Mortgage Workflow

Core Insights - reAlpha Tech Corp. has launched an AI-powered Engagement Assistant aimed at enhancing mortgage operations by improving lead qualification and appointment booking processes [1][2][3] Company Overview - reAlpha Tech Corp. is an AI-driven real estate technology company focused on transforming the U.S. real estate services market through an integrated platform that includes brokerage, mortgage, and title services [7] Performance Metrics - The Engagement Assistant has demonstrated significant improvements: over 90% increase in borrower lead engagement, more than 200% improvement in appointment conversion, and over 140% increase in completed applications compared to manual processes [2][4][10] System Functionality - The internal system integrates with reAlpha's CRM, featuring a customer support assistant for initial inquiries, a loan application assistant for guiding borrowers, and an appointment booking assistant for scheduling consultations [3][5] Market Insights - A 2024 consumer survey indicates that the first professional to engage a motivated borrower is likely to secure the business, with 78% of customers choosing the first company to respond to their inquiry [4] Strategic Goals - The Engagement Assistant is designed to automate early interactions, allowing loan officers to focus on building relationships and guiding borrowers through the application process [6][5] Future Outlook - The system is expected to evolve with new capabilities as reAlpha expands, enhancing operational efficiency and reducing administrative burdens for loan officers [6]