数字+非遗，打造人文经济新范式

Core Viewpoint - Suzhou is leveraging digital technology to innovate the protection, inheritance, and utilization of intangible cultural heritage (ICH), transforming it from a "finger-tip skill" into a "finger-tip economy," creating a new path for the harmonious development of culture and economy [1] Digital Resource Construction - Suzhou is building a "digital gene bank" for ICH resources through systematic and digital collection methods, which solidifies the foundation for value transformation [2] - The Suzhou Silk Museum has created the largest original database of silk patterns in the country, applying digital patterns across various fields such as fashion and gaming, forming a complete system from technical breakthroughs to innovative applications [2] Intellectual Property Protection - Clear property rights are essential for the orderly flow of resources, and Suzhou is exploring a rights confirmation mechanism for ICH data assets, providing a "Suzhou solution" for asset confirmation [3] - A modern protection system combining law, administration, notarization, and digitization has been established for silk-related ICH, creating a closed-loop management system from confirmation to operation [3] Immersive Experience Creation - Suzhou is reconstructing ICH experience scenarios using digital technology, allowing for deep integration of ICH with daily life, moving from static displays to dynamic inheritance [4] - Projects like "Zhuozheng Wenya" combine AR technology with traditional performances, enhancing visitor engagement and boosting nighttime tourism [4] Industry Integration - The sustainable development of ICH relies on deep integration with modern industries, creating a mutually beneficial industrial chain [5] - Collaborations with popular IPs in gaming and merchandise have led to the successful creation of cultural products that resonate with younger audiences, demonstrating value addition through digital empowerment [6] Broad Dissemination - Suzhou is utilizing new media platforms to create a multi-dimensional, youth-oriented dissemination matrix for ICH [7] - Initiatives like micro-short dramas and live streaming have made ICH more accessible, fostering a positive cycle of "dissemination—recognition—consumption" [7] - The comprehensive approach from digital preservation to property rights confirmation, immersive experiences, industry integration, and digital dissemination serves as a reference for the active inheritance of ICH nationwide [7]