洪泽：文商旅体联动，激发消费新动能

Core Insights - The "Hui Ju Hong Ze · An Xin Le Gou" regional consumption brand in Hongze District is driving a vibrant consumer market by integrating cultural, commercial, tourism, and sports resources [1] Group 1: Consumption Growth Strategies - The implementation of large consumption coupons, such as "1500 minus 200" and "3000 minus 300," has led to significant consumer engagement, resulting in over 300 transactions and more than 1 million yuan in sales [2] - A total of 20 million yuan was invested in consumption vouchers, resulting in over 500 million yuan in consumer spending, achieving a leverage ratio exceeding 25 times [2] - The accommodation sector saw a remarkable return on investment, with hotel occupancy rates reaching 90% during the National Day holiday [2] Group 2: Event-Driven Consumer Engagement - The "Cultural Arts Week" and "Hong BA" basketball league events attracted significant public participation, enhancing the local consumer experience through cash vouchers and promotional activities [3] - The integration of cultural and sports events with commercial promotions has created a mutually beneficial environment, driving both event attendance and retail sales [3] Group 3: Innovative Consumption Mechanisms - The introduction of a "Cultural Tourism to Commercial Conversion" mechanism allows consumers to exchange receipts for discounts at local businesses, effectively creating a closed-loop consumption cycle [4] - This initiative has generated over 800,000 yuan in related consumption during the National Day holiday, extending the consumer reach and increasing purchase frequency [4] - The district plans to continue innovating consumption models and organizing seasonal shopping festivals to sustain economic growth [4]