情绪消费兴起，企业竞逐“心灵生意”

Core Insights - The rise of emotional consumption reflects the psychological needs of contemporary society and is a significant driver of consumption upgrade, with the market expected to exceed 2 trillion yuan by 2025 [1][6] Group 1: Market Trends - Emotional consumption has seen an average annual growth rate of 12% since 2013, indicating a robust market potential [1] - The emotional consumption market is projected to surpass 2 trillion yuan by 2025, becoming a key component of consumption upgrade [1] - The popularity of emotional value products, such as plush toys and aromatherapy, highlights a shift in consumer preferences towards emotional resonance and connection [2] Group 2: Consumer Behavior - Over 90% of young consumers recognize emotional value, with nearly 60% willing to pay for it, showcasing a new consumer attitude [4] - Young consumers are increasingly seeking experiences and emotional connections rather than mere material possession, as evidenced by their engagement with interactive and community-driven products [2][3] - The transformation of traditional spaces into creative markets and experience-driven venues has led to significant increases in foot traffic and sales, reflecting the demand for unique emotional experiences [5] Group 3: Business Strategies - Companies are focusing on product innovation and brand building to enhance the overall image and competitiveness of domestic brands in the emotional consumption sector [6] - The integration of technology, education, and cultural tourism into emotional consumption is seen as a future development direction, aiming to create new economic growth engines [6] - The emphasis on visually impactful and shareable experiences in commercial spaces has resulted in notable sales increases, demonstrating the effectiveness of innovative retail strategies [6]