Core Insights - Industrial tourism is emerging as a new tourism project that complements traditional sightseeing, enriching the cultural tourism market with both economic benefits and social value [1][3] - The development of industrial tourism in China has significant potential due to its comprehensive industrial sectors, but it requires careful planning to balance visitor experience and production safety [1][2] Group 1: Industrial Tourism Development - Industrial tourism offers a low-cost marketing strategy for companies by opening factories to the public, enhancing brand image and attracting target customers [1] - Visitors gain high-quality educational content through modern industrial production scenes, which can subtly improve their scientific literacy [1] Group 2: Visitor Experience and Safety - Enhancing visitor experience involves more than just opening factory doors; it requires a variety of engaging activities and comprehensive services to create a sustainable business model [2] - Companies must ensure that production lines operate smoothly while providing a fulfilling experience for visitors, which tests their operational capabilities [2] - Safety measures must be implemented, including defining visitor zones and establishing a full-process responsibility supervision system to mitigate safety risks [2]
工业游应兼顾体验与安全
Jing Ji Ri Bao·2025-11-18 00:02