精准发力提升住宿业供给质量

Core Viewpoint - The Ministry of Commerce and nine other departments have jointly issued guidelines to promote high-quality development in the accommodation industry, aiming to enhance supply quality and unleash service consumption potential, which is significant for boosting consumption, benefiting people's livelihoods, and stabilizing employment [1] Group 1: Industry Challenges and Opportunities - China's per capita GDP has exceeded $13,000, marking a critical period for upgrading service consumption, with the accommodation industry serving as a hub for various consumer activities [1] - In the first three quarters of this year, domestic travel reached 4.998 billion trips, a year-on-year increase of 18%, indicating a vast market potential for the accommodation sector [1] - The industry faces challenges such as insufficient brand development, prominent homogenization, and low levels of green development that need to be addressed [1] Group 2: Proposed Measures for Development - The guidelines emphasize quality, intelligence, integration, greening, and internationalization, proposing specific measures to strengthen brand development, support mid-to-high-end hotels and unique homestays, and promote facility upgrades [1] - Encouragement for innovative business models and smart transformations aims to enhance service experiences, such as virtual reality room selection and smart voice control, which can reduce labor costs and meet the demands of younger consumers [2] Group 3: Sustainability and Internationalization - The guidelines advocate for reducing single-use plastics, promoting water and energy-saving facility upgrades, and encouraging the creation of green hotels, which can lower carbon emissions and operational costs, enhancing competitiveness [2] - With the resurgence of inbound tourism, improving reception capabilities is becoming a new focus, including optimizing accommodation registration for foreigners and promoting multilingual services to enhance international visitor satisfaction [2] Group 4: Collaborative Efforts for Implementation - Successful implementation of the guidelines requires collaboration among government, enterprises, and social forces, with the government simplifying approval processes and providing support for green and smart transformations [3] - Enterprises need to shift focus from hardware to service, investing more in brand building and talent development, while county markets are emerging as new growth points for the industry [3] - The transformation of the accommodation industry into a comprehensive consumption scene that embodies culture, green practices, technology, and emotions is essential for meeting the growing needs of the population and injecting lasting momentum into consumption upgrades [3]