Jiang Nan Shi Bao·2025-11-18 02:49Core Insights - The banking industry is accelerating its transformation towards online, mobile, digital, and intelligent services, with mobile banking becoming a comprehensive service platform for various financial services [1] Group 1: Mobile Banking Upgrade - China Everbright Bank has launched the 13.0 version of its mobile banking app, focusing on customer-centric services and technological innovation to enhance user experience [1][2] - The new version features five upgraded homepages: "Home," "Borrow Money," "Wealth," "Activities," and "My," designed to meet high-frequency service needs and provide a comprehensive financial service experience [2] Group 2: Wealth Management Enhancement - The 13.0 version strengthens wealth management functions, introducing the "Sunshine Wealth" brand to cater to diverse and high-quality wealth management needs [3] - New features include a "Life's Four Funds" section for effective wealth planning, a "Popularity Ranking" for product visibility, and an optimized fund purchasing process [3] Group 3: Borrowing Solutions - The new "Borrow Money" homepage addresses fragmented financial services by offering tailored funding solutions for various life scenarios, including sections for loans and credit card services [4] - The loan section includes categories for business, housing, consumption, and credit enhancement, while the credit card section provides comprehensive functionalities [4] Group 4: Pension Financial Services - The 13.0 version introduces a dual-section system for pension finance and personal pensions, offering integrated services that combine social security, corporate annuities, and personal pensions [5] - The "Enjoy Service" section integrates resources from various subsidiaries to provide specialized financial and health services for elderly clients [5] Group 5: Comprehensive Lifestyle Services - The app enhances lifestyle services by offering various promotional activities and a platform for purchasing agricultural products directly from producers [6] - It also upgrades cross-border financial services, providing tailored solutions for expatriates and students, including online asset proof services and specialized cards [6]