Core Viewpoint - The article emphasizes the importance of revitalizing scarce natural resources and enhancing operational efficiency in the cultural tourism industry, highlighting China Travel International Investment Co., Ltd.'s strategic acquisitions and system upgrades in the snow economy sector as a model for industry transformation [1][4]. Group 1: Company Strategy - China Travel International has positioned itself as a leading investment and operation service provider for top-tier tourist destinations, focusing on three core business segments: natural and cultural scenic spots, leisure vacation destinations, and theme parks [1]. - The company has identified the snow business as a key area for development during the 14th Five-Year Plan period, acquiring Jilin Songhua Lake International Resort and the snow industry operation brand V.SKI to enter the core circle of the snow economy [1][3]. Group 2: Operational Enhancements - The upgrade of Jilin Songhua Lake Resort serves as a showcase for the company's operational capabilities, with plans to introduce a certified skiing teaching system and expand the ski trail area to 2.3 million square meters by the 2025-2026 snow season [2]. - The resort aims to establish a differentiated positioning in the competitive Northeast snow market, focusing on a family-oriented theme and creating a one-stop experience that combines skiing, vacationing, and lifestyle [2]. Group 3: Market Trends - The company's approach reflects a shift in the cultural tourism industry from resource dependence to operational excellence, with a focus on professional management and talent systems as core competitive advantages [3][4]. - The strategy also addresses the seasonal challenges of the snow industry by promoting year-round activities and attracting global tourists, thereby integrating China's snow economy into the international market [3].
中旅国际构建文旅产业转型央企样本