央视女导演：已辞职，在路边摆摊

Core Insights - The article highlights the journey of a former CCTV director, Benke, who transitioned from a stable media career to becoming an entrepreneur in the toy industry, illustrating the rise of "super individuals" in China's flexible employment landscape [3][4][5]. Group 1: Career Transition - Benke left her position at CCTV after 14 years, driven by a desire for creativity and a fear of stagnation as she approached a career crisis at age 35 [5][10][11]. - The decision to sell toys from a street stall marked the beginning of her entrepreneurial journey, showcasing a significant shift from a prestigious media role to a more uncertain business environment [3][13][18]. Group 2: Entrepreneurial Journey - Within a year of starting her toy-selling venture, Benke successfully opened her first physical store, "Hi Benke," in Daxing, Beijing, and expanded to multiple locations [31][32]. - The article emphasizes the challenges faced by Benke, including sourcing quality products, navigating local regulations, and competing with established businesses [26][28][47]. Group 3: Market Trends and Adaptation - The flexible employment sector in China is projected to grow, with an estimated 240 million flexible workers by the end of 2024, indicating a shift in how work is defined and pursued [3][4]. - Benke's experience reflects a broader trend where individuals are redefining their careers through entrepreneurship, often leveraging digital platforms and e-commerce to reach customers [3][4][35]. Group 4: Future Directions - Benke is exploring new avenues such as cultural and creative products, recognizing the lower barriers to entry and higher tolerance for trial and error in this sector [35][36]. - The article concludes with Benke's ongoing evolution as an entrepreneur, highlighting her adaptability and willingness to learn from various experiences in the business landscape [44][47].