化妆品产业迎高质量发展意见 激发万亿新活力

Core Viewpoint - The National Medical Products Administration (NMPA) has released a set of opinions aimed at deepening cosmetic regulation reform and promoting high-quality development in the industry, focusing on safety, innovation, and market expansion [1] Group 1: Regulatory Reforms - The opinions propose a comprehensive reform plan for the next 5 to 10 years, including 24 reform suggestions and 48 specific measures to enhance category innovation, regulatory optimization, and industry empowerment [1] - A special review channel for new efficacy cosmetics will be established, allowing for immediate review upon submission, which aims to reduce the high trial-and-error costs previously faced by companies [3] Group 2: Market Expansion - The introduction of a policy allowing international cosmetic products to launch in China without prior sales license documentation is expected to create a "fast track" for new products, significantly boosting consumer access to global innovations [4] - The domestic cosmetic market is projected to exceed 1 trillion yuan in transaction volume by 2024, with domestic brands holding a market share of 55.2% [1] Group 3: Targeting Demographic Needs - The opinions emphasize the development of cosmetics tailored for the aging population, encouraging companies to focus on research related to skin aging and to expedite the registration and listing processes for these products [5] - The growing demand from the elderly demographic is recognized as a significant opportunity for innovation within the industry [5] Group 4: Digital Transformation - The NMPA is advancing the digital upgrade of cosmetic regulation, with a focus on implementing electronic labels to enhance product information accessibility for consumers [6][7] - The digital labels will allow consumers to easily access detailed product information through various formats, improving readability and catering to diverse consumer needs [7]