Jin Rong Shi Bao·2025-11-18 05:10Group 1: Event Overview - The 15th National Games, a large-scale comprehensive event, is jointly hosted by Guangdong, Hong Kong, and Macau for the first time, showcasing regional collaboration and cultural integration [1][2] - The event enhances the synergy of the Greater Bay Area, transitioning from "hard connectivity" to "soft connectivity" and "heart connectivity" [1] Group 2: Financial Services and Innovations - Financial institutions from the three regions have collaborated to provide seamless financial services for participants and spectators, including optimized cross-border payment solutions [2] - The Bank of China Macau branch led the issuance of 2.5 billion RMB offshore local government bonds to support the event, with 1.5 billion RMB specifically allocated for the Games and related infrastructure [3] Group 3: Economic Impact and Consumer Behavior - The "ticket root economy" has emerged, allowing event tickets to be used for various tourism and cultural experiences, driving consumer spending [4][5] - Banks are leveraging the event to extend financial services across various sectors, including dining, travel, and retail, with promotional activities to stimulate consumption [6] Group 4: Merchandise and Consumer Trends - The event's mascots have gained significant popularity, leading to a surge in sales of related merchandise, with total sales reaching 680 million RMB by November 15 [7][8] - The event has significantly boosted tourism and retail activity in the Greater Bay Area, with increased searches for transportation, accommodation, and attractions [8]