剑南春凭卓越品牌信誉和品质荣登天猫“双11”白酒榜首

Core Insights - The article highlights the transformation of the liquor industry from price-driven to value-driven sales, particularly during the "Double 11" shopping festival, emphasizing brand influence and consumer experience [1][4] - Jian Nan Chun achieved the highest transaction volume in the liquor industry on the Tmall platform during "Double 11," showcasing its strong brand power and market recognition [4][8] - The collaboration with the National Museum of China to create the "Bing Wu Ma Year Zodiac Wine" reflects Jian Nan Chun's strategy of cultural empowerment and innovation to drive growth [5][6] Industry Trends - The online liquor market is shifting towards value-driven growth, with brand strength and product quality becoming key drivers of sales [4][5] - The increasing rationality in consumer decision-making and the fragmentation of purchasing channels are influencing how brands like Jian Nan Chun adapt their strategies [4][5] Company Performance - Jian Nan Chun's consistent performance during "Double 11" highlights its stability and growth within the liquor industry, maintaining a leading position [8][9] - The brand's long-term strategy focuses on quality, cultural empowerment, and technological innovation, which has contributed to its strong market presence [9][10] - The introduction of innovative products like the "Bing Wu Ma Year Zodiac Wine" demonstrates Jian Nan Chun's ability to cater to diverse consumer needs and expand its market reach [6][7]