Xin Hua She·2025-11-18 05:31Core Viewpoint - The launch of the 13.0 version of Everbright Bank's mobile banking app emphasizes technological innovation and aims to enhance customer experience by providing a comprehensive range of financial services, thereby connecting to a better life for the public [1]. Group 1: Upgraded Features - The mobile banking app has five newly upgraded homepages: "Home," "Borrow Money," "Wealth," "Activities," and "My Account," designed with a focus on aesthetics, usability, and uniqueness [2]. - The "Home" page now includes sections for wealth selection, rural revitalization, and convenient living, with frequently used functions easily accessible [2]. - The "Borrow Money" page offers a dual-tab format for loans and credit cards, providing comprehensive funding solutions for customers [2]. Group 2: Wealth Management Enhancements - The 13.0 version strengthens wealth management features, focusing on the "Sunshine Wealth" brand to meet diverse customer needs [3]. - New sections include "Four Types of Money" for effective wealth planning and management, along with a "Popularity Ranking" for product visibility [3]. - The investment channel introduces a "Regular Investment" section with three types of investment strategies, enhancing user engagement [3]. Group 3: Pension Financial Services - The app upgrades pension financial services with dedicated sections for pension finance and personal pensions, offering comprehensive services [4]. - The "Enjoy Service" section integrates resources from various subsidiaries to provide specialized services combining finance and healthcare [4]. - The "Simplified Version" for elderly users enhances accessibility by prominently displaying key information and functions [4]. Group 4: Comprehensive Lifestyle Services - The app's "Activities" page now features a variety of benefits related to food, travel, and shopping, enhancing customer engagement [5]. - It introduces cross-border financial services for outbound customers and foreign nationals, providing integrated financial solutions [5]. - New services include online asset proof applications available 24/7, allowing customers to select asset categories and amounts based on their needs [5].