中国数万亿存款去哪了？ 业内权威称“搬家说”不严谨

Core Insights - The recent data from the People's Bank of China indicates a significant decrease in both household and corporate deposits, while non-bank deposits have increased, suggesting a shift in asset allocation rather than a true "migration" of deposits [1][3][8] Group 1: Deposit Trends - In October, household deposits decreased by 1.34 trillion yuan, and corporate deposits fell by 1.09 trillion yuan, while non-bank deposits rose by 1.85 trillion yuan [1] - The term "deposit migration" is deemed inaccurate as it reflects a reallocation of deposits among different entities rather than a net outflow [1][3] - The increase in non-bank deposits is attributed to the expansion of wealth management products and sustained trading activity in the stock market [3][8] Group 2: Wealth Management Products - "Fixed income plus" (固收+) products have gained popularity, with some achieving annualized returns of up to 7% [2][6] - The total market size for "fixed income plus" wealth management products is expected to grow by over 1.4 trillion yuan this year, contributing to an overall market size of 33.5 trillion yuan by 2025 [6] - The shift towards "fixed income plus" reflects a broader trend of investors seeking higher yields as traditional deposit rates decline [6][9] Group 3: Investor Behavior - There is a notable increase in the number of individual and institutional investors in wealth management products, with personal investors rising by 10.29 million in the first half of the year [4] - The risk appetite among investors has shown signs of recovery, reversing a four-year trend of declining risk tolerance [4][10] - Wealth management firms are adapting by diversifying their product offerings and enhancing risk management strategies to meet changing investor expectations [9][10] Group 4: Market Dynamics - The overall market for wealth management products reached 32.13 trillion yuan by the end of Q3, marking a year-on-year increase of 9.42% [8] - The transition towards "fixed income plus" is seen as a critical strategy for wealth management firms, although progress has been slow due to investor hesitance towards net asset value fluctuations [8][9] - Firms are increasingly incorporating equity assets into their "fixed income plus" products to enhance returns and attract a broader investor base [7][9]