邗江毛绒玩具产业“萌”发新活力

Core Insights - Yangzhou's Hanjiang District is focusing on high-quality development by integrating party leadership into the entire process of developing its characteristic industries, particularly the plush toy sector [1] - The district aims to transform its traditional manufacturing industry into a creative and branded sector, establishing a new path for integrated development between party strength and industrial prosperity [1] Group 1: Organizational Development - The first party-mass service station led by the plush toy association is under construction, which will provide policy advocacy, tax-business connections, and financing services to help enterprises alleviate development pressures and enhance their risk resistance [1] - The West Lake Street area, known as the "Capital of Plush Toys in China," hosts around 400 toy-related enterprises, accounting for 25% of the district, with nearly 4,000 industry workers [1] - The district has established a new industrial ecosystem under party leadership, focusing on "leading enterprises and collaborative small and micro businesses" through various models such as special subsidies and chain-based investment [1] Group 2: Innovation and Development - Hanjiang District is leveraging its organizational advantages to drive industrial innovation, establishing cloud platforms and creative talent pools for the plush toy industry [2] - The district's plush toy enterprises have successfully launched products related to the "Sakura Economy" and "Event Economy," enhancing cultural and tourism consumption [2] - The "Suhua" cartoon plush toys have gained popularity, with a specific product designed for fans becoming a trending item [2] Group 3: Marketing and Sales Channels - The district is promoting a dual approach of "going out" and "inviting in," facilitating participation in major trade fairs and providing subsidies to connect local enterprises with international buyers [3] - The West Lake Street Party Committee is encouraging businesses to embrace "Internet+" and cross-border e-commerce opportunities, developing a comprehensive sales matrix through e-commerce clusters and live-streaming sales [3] - The sales of Step Company’s self-created IP products are expected to exceed 60 million yuan this year, showcasing the effectiveness of the district's marketing strategies [3]