“一件难求” 十五运会特许商品总销售额突破6.8亿元

Core Insights - The ongoing National Games have seen a surge in demand for licensed merchandise, with some popular items becoming hard to find [1][3] - The "Guangzhou Joy Package," a backpack featuring the event's mascot, has gained popularity due to its unique design and practicality, leading to increased production to meet consumer demand [1] - Over 2,800 types of licensed products have been developed for this year's National Games, with total sales exceeding 680 million yuan [3] Group 1 - The National Games have opened more than 500 offline licensed retail stores and over 70 online shops in Guangdong province [3] - The popularity of the mascot has not only boosted cultural and creative consumption but also reflects the vitality and inclusiveness of the Guangdong-Hong Kong-Macao Greater Bay Area [3] - Consumers have expressed pride in purchasing various creative products, including earphone bags and traditional culture-themed items, highlighting the event's local significance [5]