Jin Rong Jie·2025-11-18 07:39Core Viewpoint - The banking industry is accelerating its transformation towards online, mobile, digital, and intelligent services, with China Everbright Bank launching its mobile banking version 13.0 to enhance customer experience through technology innovation [1] Group 1: Mobile Banking Features - The new mobile banking version features five upgraded homepages: "Home," "Borrow Money," "Wealth," "Activities," and "My Account," designed for aesthetics, usability, and uniqueness [2] - The "Home" page includes new sections for wealth selection, rural revitalization, and convenient living, with frequently used functions fixed at the top for easy access [2] - The "Borrow Money" page offers a dual-tab format for loans and credit cards, providing comprehensive funding solutions for customers [2] Group 2: Wealth Management Enhancements - The mobile banking 13.0 version strengthens wealth management functions, focusing on the "Sunshine Wealth" brand to meet diverse customer needs [3] - New features include a "Life's Four Funds" section for managing liquid assets, stable investments, advanced investments, and insurance [3] - The investment channel introduces a "Regular Investment" section with three types of investment strategies: target investment, popular investment, and stable investment [3] Group 3: Loan Services - The new "Borrow Money" section addresses fragmented traditional financial services by providing tailored funding solutions based on real-life scenarios [4] - The "Loan" page includes four areas: "I Want to Operate," "I Want to Buy a House," "I Want to Consume," and "I Have Credit Enhancement," forming a product matrix for various customer needs [4] - The "Credit Card" page offers comprehensive services, including account checking, repayment, credit limit adjustments, and rewards redemption [4] Group 4: Pension Financial Services - The mobile banking version enhances pension financial services with dual sections for pension finance and personal pensions, offering comprehensive services [5] - The "Enjoy Service" section integrates resources from various subsidiaries to provide specialized services combining finance and healthcare [5] - The "Simplified Version" is designed for elderly customers, featuring key information and functions prominently on the homepage for easier access [5] Group 5: Lifestyle Services - The "Activities" page offers a variety of benefits in food, beverages, travel, entertainment, and shopping, enhancing the lifestyle service ecosystem [6] - The platform provides affordable and quality agricultural products through "Everbright Purchase Excitement" [6] - New cross-border financial services are introduced for outbound customers and foreign nationals, including online asset proof applications available 24/7 [6]