河南方城：多举措激活花生产业发展动能

Group 1 - Guangyang Town in Fangcheng County, Henan Province, is recognized as a top ten oilseed production town and "China's Hometown of Quality Peanuts," with over 65,000 acres dedicated to peanut cultivation, contributing to local agricultural income [1] - The town produces over 26 million kilograms of high-quality peanuts annually, and to address seasonal funding shortages for major peanut producers, local financial institutions have introduced a "Peanut Loan" product, providing 110 million yuan in funding to over 500 farmers this year [1] Group 2 - To overcome the challenge of promoting high-quality peanuts, local entrepreneur Bao Jinhui has leveraged digital opportunities by initiating live-streaming sales, showcasing fresh peanuts directly from the fields, which has resulted in over 1 million annual orders and expanded the market reach to over 20 provinces [2] - The live-streaming initiative has encouraged more local residents to become "field anchors," transforming the live-streaming platform into a new stage for showcasing agricultural products [2] Group 3 - As a pilot area for rural revitalization, Guangyang Town emphasizes party leadership in development, integrating "Party Building + Industry Employment" models, and focusing on the peanut industry as a key area for agricultural development [3] - The town has established 42 peanut cooperatives and provides professional guidance on peanut cultivation, achieving yields of over 1,000 pounds per acre [3] - Plans are in place to build an e-commerce logistics center to enhance the packaging and transportation of deep-processed products, improving the entire supply chain from planting to sales [3] Group 4 - Efforts in financial support, live-streaming marketing, and strategic planning have significantly increased the value of high-quality peanuts in Guangyang Town [4] - The town aims to deepen the "Party Building + Specialty Industry" development model, focusing on extending the peanut processing chain to include products like peanut oil and peanut butter, thereby enhancing industry value [4] - Continuous policy support and service guarantees will be reinforced to promote standardized peanut planting, refined processing, and brand-oriented sales [4]