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西贝给一线员工每人涨薪500元,并设“委屈奖”补贴遭网暴人员
Xin Lang Cai Jing·2025-11-18 08:05

Group 1 - The core viewpoint of the article highlights the proactive measures taken by the company, Xibei, in response to negative publicity and operational challenges since September, including employee support initiatives and product adjustments [1][2][3] Group 2 - Xibei has established a "compensation award" for frontline employees affected by online harassment, along with psychological counseling support [1] - Since September, Xibei has increased the average monthly salary of frontline employees by 500 yuan and is discussing further salary enhancements [1] - The company held a nationwide meeting for 18,000 employees to assure them of job security, prohibiting layoffs and reduced shifts [1] Group 3 - To rebuild its brand image, Xibei has committed to food safety and has adjusted its food preparation processes, moving from centralized kitchens to in-store cooking [1] - As of the end of September, Xibei has completed the first phase of menu adjustments, including the use of non-GMO soybean oil and freshly cooked dishes [1] Group 4 - Xibei launched promotional activities such as "Xibei Treats You to Dinner," offering 100 yuan vouchers to attract customers, followed by a new round of promotions with additional discounts [2] - The company has reduced prices on over 40 dishes since October 1, with significant price drops on popular items, such as a 16.81% reduction on lamb chops [2] - As a result of these promotions, overall customer traffic increased by approximately 5% compared to the same period last year, with 70% of participants being repeat customers [2] Group 5 - Despite the promotional efforts, Xibei has closed nearly 10 stores since October, which the company describes as a normal operational adjustment [3] - New store openings are also occurring, with plans to open 8 additional locations by December 31 [3] - The company has outlined three principles for store closures, including notifying customers in advance and ensuring employee job security through transfers to other locations [3]